Introduction

In the past, advertising was all about the interruption. Brands would interrupt what people were doing – whether it was watching TV, reading a magazine, or even driving down the highway – with their message in the hope that it would stick in the person’s mind.

With the advent of the internet and the rise of social media, that model of advertising is no longer effective. People are now in control of what they see and when they see it. They can easily block out messages that they don’t want to see or aren’t relevant to them.

This is where content marketing comes in. Instead of interrupting people with ads, brands need to create content that is interesting and relevant to their target audience. This content can be in the form of blog posts, infographics, videos, or even podcasts.

Content marketing is the future of advertising because it is a more effective way to reach people and build relationships with potential and current customers.

1.

Traditional advertising is dying

Advertising has been in decline for a while now. In 2018, global ad spending grew by only 4.3%, which was the slowest growth rate since the recession in 2009 (Source: Statista). This trend is expected to continue, with a recent report from IPG Mediabrands projecting that global ad spending will grow by a mere 2.4% in 2019 (Source: Business Insider). Some of the reasons for this decline are the rise of ad blockers, which are used by 26% of internet users (Source: eMarketer), and the fact that people are spending more time on ad-free platforms like Netflix and Spotify. In addition, traditional advertising is becoming less and less effective as people become more resistant to marketing messages that are interrupting their day. 2.

Content marketing is more effective

Content marketing is a more effective way to reach people than traditional advertising. More than half of internet users say that they don’t trust traditional advertising, and only 4% say that ads are trustworthy (Source: Edelman Intelligence). In contrast, people are 65% more likely to trust a brand that produces content than one that doesn’t (Source:Demand Metric). And when it comes to making a purchase, 78% of people say that user-generated content such as online reviews, blog posts, and social media posts are more influential than traditional advertising (Source: Nielsen). Content marketing is also more effective at building relationships with potential and current customers. In a survey of B2B marketers, 71% said that they believe that content marketing builds trust with potential customers, and 67% said that it helps develop better relationships with current customers (Source: CMO Council). 3.

What is content marketing?

Content marketing is the creation and distribution of content for the purpose of attracting and retaining customers. This content can be in the form of blog posts, infographics, videos, or even podcasts. The key is that it needs to be interesting and relevant to your target audience. Content marketing is not about selling, it’s about building relationships. The goal is to provide your target audience with valuable information that they will find useful. If you can do that, then you’ll be able to build trust and credibility with potential and current customers, which will eventually lead to sales. 4.

How to do content marketing

There are a few things that you need to keep in mind when it comes to content marketing. First, you need to know your audience. What are their pain points? What are they interested in? What kind of content will they find helpful or entertaining? Once you know your audience, you need to create RELEVANT content. This content can be in the form of blog posts, infographics, videos, or even podcasts. It needs to be interesting and RELEVANT to your target audience. Finally, you need to promote your content. You can’t just create great content and expect people to find it. You need to be proactive and promote your content on social media, in email newsletters, and on your website. 5.

Why content marketing is the future of advertising

Content marketing is the future of advertising because it is a more effective way to reach people and build relationships with potential and current customers. In the past, advertising was all about interruption. Brands would interrupt what people were doing – whether it was watching TV, reading a magazine, or even driving down the highway – with their message in the hope that it would stick in the person’s mind. With the advent of the internet and the rise of social media, that model of advertising is no longer effective. People are now in control of what they see and when they see it. They can easily block out messages that they don’t want to see or aren’t relevant to them. This is where content marketing comes in. Instead of interrupting people with ads, brands need to create content that is interesting and relevant to their target audience. This content can be in the form of blog posts, infographics, videos, or even podcasts. Content marketing is the future of advertising because it is a more effective way to reach people and build relationships with potential and current customers. 6.

Conclusion

Content marketing is the future of advertising because it is a more effective way to reach people and build relationships with potential and current customers. If you’re looking to connect with your target audience and build trust and credibility, then you need to focus on creating RELEVANT and interesting content. This content can be in the form of blog posts, infographics, videos, or even podcasts. The key is to be proactive and promote your content on social media, in email newsletters, and on your website. If you do that, then you’ll be able to reach more people and build better relationships with potential and current customers.